How Do I Secure My Brand Name?

If you want to protect your brand identity you have to register a trademark for your company name, logos, and slogans.

By using the trademark symbol, you notify other people that products they use are your property.

In order to prevent unauthorized use of your mark by third parties, you have to choose a strong one..

How do you protect your brand reputation?

3 techniques to protect your brand’s reputation during the…1) Clear and consistent lines of communication with colleagues, clients and suppliers.2) Going above and beyond and being helpful.3) Building digital communities and being transparent.Establishing clear lines of communication.Go above and beyond and be helpful.1) Not looking after the welfare of their colleagues.More items…•

How can I protect my brand online?

Here are some simple tips to help protect you from people who want to leverage your hard-earned brand equity for their own profit.Trademark your brand. … Brand your domain. … Prevent domain hijacking. … Keep out the hackers. … Claim your brand. … Make sure you rank in search results for your brand. … Protect your copyright.More items…

Kelley Keller: Use TM or SM for unregistered marks only. This includes marks that are the subject of a still-pending application in the U.S. Patent and Trademark Office. Use TM for marks that represent goods and SM for marks that represent services. If your mark covers both products and services, TM is recommended.

Can I change a logo and use it?

Logos are protected by trademark and copyright. If you modify someone else’s logo for your own use, the modifications must be significant enough so that no reasonable person could confuse your logo for the original logo.

Why is brand protection important?

Protecting a brand online leads to improved sales by removing the cheap counterfeits taking away business. With low-quality imitations removed from the marketplace, authentic products will be seen as more reliable and higher quality. The rewards of creative work aren’t stolen by others.

One of the best ways to protect your intellectual property is to register a trademark for your brand name, logo, designs, slogans, and any words associated with your brand. Obtaining a registered trademark for your brand’s IP will allow you to use the registered trademark symbol “®” in conjunction with these assets.

How do you protect your brand identity?

Here’s a closer look at 5 ways to protect your brand image.Tell an authentic brand story. Think about your longest-standing friend. … If you want customers to like your brand, employees must like it first. … Consistently uphold brand values. … Every interaction matters. … Watch the company you keep.

How can social media protect your brand?

There are 13 ways that you can protect your company brand on social media – let’s get right to them.Get Your Employees On Board. … Put A Professional In Charge. … Keep An Eye On The Social Networks. … Tread Softly With Customer Interaction. … Understand The Rules. … Watch For Knock-Offs And Fakes. … Limit Official Access.More items…

Should I use R or TM?

TM signifies a trademark. … TM denotes that you are claiming a right to use your brand as a trademark, although it may not yet be registered with the relevant IP office. (R) signifies that your trademark is officially registered with the IP office in the country and for the goods and services that you are using it for.

By common law, a logo is trademarked as soon as it’s used in commerce. But, according to LegalZoom, this may only protect you in your immediate locale. State registration will provide additional protection, and it’s relatively simple and inexpensive. Federal logo trademark registration is a bit more of a process.

How do I protect my Social Media Reputation?

4 Foolproof Ways to Protect Your Reputation on Social MediaBe selective about who you’re friends with on social media.Keep in mind: Just because someone friend requests or follows you doesn’t mean that you owe it to them to accept or reciprocate the gesture.Avoid oversharing.Think about how a post will be received.More items…•

Can two businesses have the same name?

Because business names are registered on a state-by-state basis, the fact that a company in another state has the same name as yours is usually not a cause for concern. However, you are right in that there could be intellectual property issues (namely, trademark) when two companies have the same name.

What is difference between logo and trademark?

A trademark protects a slogan, phrase, word, company name, logo, or design that identifies a company and/or its goods. A logo is a symbol or design used by a company that may fall under trademark protection laws. Many businesses choose to apply for trademark protection on their logos.